Partner FAQ
Everything an agency asks before signing.
Including the awkward ones. If something you need is not here, ask us — and if the answer would be useful to the next agency, it ends up on this page.
- What if you never get a win for one of my clients?
- Then you never pay us for that client. There is no floor, no platform fee and no minimum, so an account that does not reach its milestone costs you nothing. You keep billing your client for the rest of your retainer either way.
- Do I need a minimum number of clients?
- No. One is fine. It is $297 per client whether you bring one or fifty — there is no volume ladder and no minimum to qualify for the rate.
- Is there a setup fee?
- No. No setup fee, no platform fee and no seat license. The per-client wholesale rate is the entire cost of the program.
- Can I see it before I commit to anything?
- Yes. Book a 20-minute call and bring two or three real client names. We will run them live and walk you through the captures before you sign anything. No card, no obligation.
- Does this replace my client’s SEO work?
- No, and we would not position it that way. SEO optimizes pages for crawlers ranking results. This works on the third-party footprint AI engines draw from when they choose which businesses to name in an answer. Most partners add it as a separate line item alongside the SEO they already deliver.
- When exactly does a client start costing me money?
- The month that client is named by ChatGPT, Perplexity or Gemini in the query set agreed in your partner agreement. Not at signup, not when we start work, and not on a timer. A client that is never named never appears on your invoice.
- Can I set my own resale price?
- Yes — you bill your client directly and we never see it. The figure we publish is what partners typically charge, not a floor, a ceiling or a rule. Most land between two and two-and-a-half times the $297 wholesale.
- What if a client leaves?
- Remove them from the console and they come off the next invoice. No notice period, no minimum term, no exit fee.
- What happens if my card fails?
- We email you and hold delivery for a grace period rather than cutting accounts off. A billing problem between us and you should not reach your clients.
- Which engines do you cover?
- ChatGPT, Perplexity and Gemini, with real-device capture on each. We do not currently track Claude or Copilot. We would rather cover three engines properly than list ten — and when we add one, it is included at no extra cost.
- What does “real device” actually mean?
- A real consumer phone, physically in the client’s market, running the real app — not an API call, not a headless browser, not a proxy with a location header. AI answers differ by device, account and location, so a result captured any other way is not the result your client’s customer would see.
- How long does it usually take before a client gets named?
- The median across our published, verified stories is 14 days. Competitive categories take longer, largely depending on how much third-party content already references the brand. Since you are not billed until a client is named, the timeline affects when you start paying rather than what you pay.
- What do I tell a client who asks how it works?
- You get the methodology brief and the evidence standard, which is what a client actually wants to see. We publish proof, not the playbook — the exact prompt set and device method stay ours. That protects your margin as much as it protects our moat.
- What if my client is in a very small market?
- Tell us before you add them. Thin markets can be easier to win and harder to measure — fewer people asking means fewer natural queries to capture. We would rather flag it up front than bill you for a milestone that is technically true and commercially meaningless.
- Who owns the client relationship?
- You do, permanently. Every report carries your logo. We never contact your client, never appear in their inbox and never appear on their invoice. There is no path from us to them.
- How exactly is a “win” defined?
- It is named in your partner agreement, per client, and agreed before you add them — the specific engines, the specific query set, and what counts as being named. It is a contractual definition, not a judgment call made at invoice time. You should be able to predict your invoice before you get it.
- Is there an annual contract?
- No. The program is month to month and you can stop adding clients, or remove them, at any time.
- What happens to my clients if I leave the program?
- Work stops at the end of the billing month and you keep every capture and report we produced. We do not contact your clients on the way out, and we do not offer them a direct relationship. If you want an export of their evidence, ask and we will send it.
- Do you work with my competitors?
- Probably, and we will not pretend otherwise — this is a wholesale program with open pricing. What we will not do is put two of your accounts and a competing agency’s account in the same conversation, or use your client list as a prospecting list.
Want the numbers?
Wholesale rates, typical resale, and a calculator you can put your own client count into.
Want to see the method?
How the captures are taken, what the evidence standard is, and where the boundary sits.
No call, no card
The fastest answer is twenty minutes on a call.
Bring your client count and a couple of real client names. Nothing here is as convincing as seeing it on an account you know.